Professional Pickleball Player Lee Whitwell Signs Contract With Unrivaled Group
Sports Agency Welcomes Former Major League Pickleball MVP to Agency’s Talent Division
Austin, TX - March 28, 2023 – Unrivaled Group, a female-founded and led full-service marketing agency based in Austin, Texas, is proud to announce that professional Major League Pickleball (MLP) player, Lee Whitwell, will be joining its talent division.
Working closely with Whitwell, Unrivaled Group will oversee all media strategy and planning across all media channels, along with all communications, sponsorship and social media strategies.
Whitwell is a back-to-back MLP singles MVP (2021 and 2022) that also won gold in the Association of Pickleball Professionals (APP) St. Louis Open Mixed Pro Doubles, Pro Women’s Double Pacific Northwest Classics and Women's Pro Double Hero’s Memorial Tournament APP in 2021.
For over 20 years, Unrivaled Group’s CEO Valerie Tyson has worked with Fortune 1000 companies, sports leagues, teams, professional athletes, entertainment properties and the sponsors of these organizations. The agency continues to connect brands with their consumer’s passion points successfully driving brand affinity and business performance by building game-changing experiences through the intersection of strategy and technology.
“Whitwell has already made such a big impact in the pickleball scene in such a short time frame,” said Tyson. “We are grateful to work with such an influential figure and look forward to helping her career on and off the court continue to grow.”
“I am honored to be a part of Unrivaled Group’s Talent Division,” said Whitwell. “I am excited to work with Valerie and her team and have them help shape my future in MLP and beyond!”
About Unrivaled Group:
Based in Austin, Texas, female-founded Unrivaled Group is a full-service sports strategy and marketing firm that works with teams, athletes, leagues, properties, and the brands that sponsor them. Unrivaled Group is dedicated to helping the sports and entertainment industries drive business performance through data-driven marketing strategy and execution. For more information, please visit www.unrivaledgroup.com and connect on Instagram, Facebook, Twitter, and LinkedIn.
About Lee Whitwell:
For the last five years, Lee has competed in pickleball professionally in singles, doubles and mixed doubles, quickly earning herself a position as one of the top 20 female professional pickleball players. In 2021 and 2022, she received the Major League Pickleball (MLP) MVP title. Since her debut as a professional pickleball player in 2017, she has been ranked number 7 in the Women’s Association of Pickleball Players (APP) Pro Tournament and has won gold in the APP’s St. Louis Open Mixed Pro Doubles, Pro Women’s Doubles Pacific Northwest Classics and Women’s Pro Double Hero’s Memorial Tournament. To learn more about Lee, connect with her Instagram, Youtube, and Facebook.
